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Somewhere right now, a casting director, a choreographer, or a brand is asking someone, "Do you know ___?" And that blank is you. You're not in the room for that conversation. Whatever words come back about you, that's your brand. So what is a personal brand? In short, your brand is your reputation. And it isn't just your Instagram. Instagram is one piece of a holistic personal brand. Building personal brands with artists and creative professionals is my favorite part of what

It's 7:30 a.m. on audition day. The hallway is packed with performers stretching, pinning on numbers, and taking one last fit check photo in the mirror. And me? I'm inside the studio, checking the schedule for the third time and getting the room ready for casting. For five years, that was my seat. Right beside the table. I wasn't making the casting decisions, but I saw an audition season from every angle. On one side, I coached hundreds of students through the months leading

When I moved to New York at 21, I wasn't the dancer showing up with just a suitcase and a dream. I'd been out a few times to take class, I'd found an apartment I absolutely loved, and a handful of my college friends were already there. I knew how to take the 6 and transfer to the R to get to BDC, and that was a good enough start for me. The dancing part? I had that covered. What I didn't have was a clear path from dancer to working professional. Where do I find auditions? How